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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Unified customer profile
B. Data aggregation
C. Orchestration

Question 2

Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. They should always be set to High Transmit Power setting
B. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
C. It prevents both the produce message and the deli message from being triggered in both places
D. So that even devices with Bluetooth turned off can receive messages triggered by the beacons

Question 3

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Understand, decide act
B. Listen, Understand , Act

Question 4

What is true about Einstein engagement frequency (EEF). Select 3

A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
B. It uses last ISO days engagement data
C. The model uses data available only in your account
D. EEF uses only commercial send data not transactional

Question 5

How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

A. STO predicts the best time to send a message for each contact through Journey Builder
B. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
C. STO can help send SMS messages at the time individuals are most likely to engage with the message
D. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends

Solutions: