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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Topic 2: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Topic 3: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Implement mobile opt-in management - Design mobile customer journeys - Configure SMS and push notification campaigns |
| Topic 4: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Topic 5: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies - Implement advanced segmentation strategies |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. monthly
- B. Biweekly
- C. hourly
- D. daily
Correct Answer: D 🗳️
Explanation: Only visible for LatestCram members. You can sign-up / login (it's free).
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. An expression builder references Journey Data and Contact Data.
- B. Nullable fields to be used for comparing your Journey Data and Contact Data fields
- C. An expression builder references Journey Data and Journey Filtered : activities
- D. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
Correct Answer: A,D 🗳️
Where are Topic Profiles configured for use in Command Center?
- A. Social Studio Automate
- B. Command Center Admin
- C. Social Studio Engage
- D. Social Studio Admin
Correct Answer: D 🗳️
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
- B. Sales cloud entry audience in journey builder
- C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- D. Use an api to create record in sales cloud directly from the ecom site
Correct Answer: A,B 🗳️
How frequently does Einstein Engagement Scoring updates to email?
- A. Email daily
- B. Mobile Weekly
- C. Model Monthly
Correct Answer: B 🗳️








