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IBM 00M-641 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Solution Overview & Value Proposition | 25% | - IBM Exceptional Web Experience portfolio - Market positioning and competitive advantages - Business benefits and use cases |
| Architecture & Integration Basics | 15% | - Deployment models - Integration with other IBM products - Scalability and security fundamentals |
| Product Components & Capabilities | 35% | - Web Content Management - Analytics and personalization features - Mobile and Social integration - Portal and Digital Experience |
| Sales & Solution Selling | 25% | - Solution alignment and demonstration - Customer needs assessment - Licensing and packaging options |
IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:
1. Regarding the 4 types of customer buying groups, which has the least influence over making the purchase decision?
A) Primarily IT
B) Primarily Executive Office
C) A team of IT and Customer-facing groups
D) Primarily Customer-Facing Group
2. What is a key problem with using Open Source developed portals?
A) They are not popular with web developers
B) Total cost of ownership is much greater that just the acquisition cost
C) Development tools are expensive to acquire
D) They cannot utilize HTML markup
3. What type of devices is expected to out ship workstations worldwide in the next year or so?
A) IBM z-series servers
B) Microsoft Zune players
C) Mobile devices & smartphones
D) Video Cassette Recorders
4. What key element is at the center of our Exceptional Web Experience strategy?
A) IBM Watson
B) IBM's i5 series servers
C) People
D) A small hard drive install footprint
5. What is a suggested sales tactic to use when a customer requests a specific point solutionfor their environment, like "just need an iPhone app for my website, that's all"?
A) Start lowering the price of your services and software bid.
B) Invite your technical architect to tell them about developing iPhone apps.
C) Show them a demo of all the possibilities that an Exceptional Web Experience can offer them.
D) Refer them to Apple's website.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |







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