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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A) Select the Sessions menu.
B) Click the Implementation link within the campaign.
C) Click the Segments icon.
D) Select the Associate checkbox.

2. Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?

A) Administrator must assign an owner.
B) Last user to edit the campaign is assigned as owner.
C) User who created the Project.
D) User who clicked Create Linked Campaign.

3. During a Unica Campaign installation, where does a customer set the required Campaign properties?

A) Configuration page
B) Options menu
C) Administration menu
D) Properties page

4. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

A) Sample by percentage
B) Seed Lists
C) Consecutive Portions
D) Sequential Portions

5. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?

A) In the Mail List.
B) In the Call List.
C) In the Target Cell Spreadsheet.
D) Go to Campaign>Offers

Solutions: