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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Extended selling channels and brand experience include .

A) social integration, remote widgets, affiliates
B) segmentation, promotions, targeting
C) web store, mobile store, kiosks
D) call center and physical stores

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed web analytics and 1:1 marketing.
B) Recognized best of breed customer interaction platform.
C) Support for social networks, affiliates, and content aggregators.
D) Rapid time to value, based on pre-integration and common marketing constructs.

3. What are Smarter Commerce 'Buy' Offerings focused on?

A) Buy online, pick-up in the store (BOPIS).
B) Visibility and optimization in the supply chain.
C) Effective 1:1 marketing to facilitate customer purchase decisions.
D) Customer buying patterns.

4. What can service scheduling include?

A) All of the above.
B) Service
C) Credit
D) Delivery

5. The LIVE customer profile is particularly valuable as a predictor since it

A) solicits customer feedback directly
B) captures all web interactions for any customer
C) maintains visit activity over time, and also captures off-site impressions
D) keeps all customer history in a cookie on their computer

Solutions: