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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Binary string
B) Medium text - up to 100 characters
C) Number
D) Memo text - unlimited number of characters
E) Currency
F) Time stamp

2. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
B) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
C) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.

3. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
B) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

4. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.

5. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
C) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
D) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Solutions: