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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Program Configuration | 25% | - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones - Configure earning and redemption rules - Design tier structures and qualification criteria |
| Partner Management | 10% | - Configure loyalty partners and relationships - Manage partner program participation - Set up partner earning and redemption rules |
| Member Management | 20% | - Create and manage loyalty program members - Implement member lifecycle stages - Configure member tiers and benefits - Manage member enrollment and registration |
| Analytics and Reporting | 10% | - Analyze member engagement and program performance - Use Loyalty Management reporting features - Monitor loyalty metrics and KPIs |
| Points and Rewards Management | 20% | - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Configure reward types and catalogs - Manage loyalty currency (points) operations |
| Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?
A) Use Marketing Cloud Connect
B) Use Marketing Cloud Server-Side JavaScript
C) Use Custom Apex code via a middleware ETL tool
D) Use Salesforce Customer Data Platform
2. A retailer of sports clothing and accessories is currently looking to roll out a Loyalty Program for its customers and sets up a Loyalty Program using Salesforce Loyalty Management. The retailer has decided to implement four-tier groups that will be associated with the program.
What are the three necessary attributes that need to be defined when setting up tier groups?
A) Qualifying period
B) Tier Period
C) Non-Qualifying Period
D) Tier Model
E) Fixed Tier Model
3. Ursa Major Solar has recently rolled out its Loyalty Program. The customer support agents need access to Loyalty Program Member's information. The System Administrator at Ursa Major Solar has placed the Loyalty Members Profile Cards on the Lightning Record Page, and all access is granted; however, it is still not visible on the page.
What setting is missing and preventing the visibility of the pages?
A) Setup the Loyalty Program as Primary
B) Setup the Member Preferences Embedded Dashboard
C) Setup the Member NPS Dashboard
D) Setup the Member Summary Embedded Dashboard
4. Universal Containers has created a new Loyalty Member Portal for a second Loyalty Program that they have recently launched. A member of the first program has enrolled in the second program and has decided to use the same login for both Loyalty Member Portals. The user cannot access the new Loyalty Member Portal.
How can the Loyalty Administrator verify why the user cannot access the second Loyalty Member Portal?
A) Check if the user has been assigned the Sharing Set for the Second Loyalty Member Portal.
B) Through Workspaces, check if the user profile has access to the new portal.
C) Create a new user and new profile for the member.
5. A company has recently rolled out a Loyalty Program. The customer support agents need to manually adjust the points for Loyalty Program Members.
On which three Loyalty pages will customer support agents be able to adjust points?
A) Transaction Journal
B) Account page
C) Loyalty Program Member page
D) Contact page
E) Loyalty Program Member Related List
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,B,D | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A,C,E |








