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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?

A) Yes, you can track these events by using the Google Analytics'_trackPageview function.
B) Yes, you can generate a conversion tracking code snippet for each of these actions.
C) No, you are limited to track conversions for newsletter signups or sales.
D) No, it is not possible to track conversion on multiple events.

2. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Include deals and benefits
B) Relate ads to their landing pages
C) Filter out unqualified clicks
D) Define a clear call-to-action

3. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A) Keyword Tool
B) Keyword Tool Supercharger
C) Google Analytics
D) AdWords Editor

4. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?

A) Other
B) View of a key page
C) Leads
D) Sign-ups

5. You are the manager of a large website for your organization and you are using Google AdWords. You have installed Google Analytics and you are about to generate some reports for your site. One of the goals for your site is to drive valuable traffic; you would specifically like to know about choosing good keywords that will generate sale conversions. Based on this goal, which report does Google suggest would be ideal for you to generate?

A) Goals > Funnel Visualization
B) Traffic Sources > AdWords > AdWords Campaigns Goals/E-Commerce Tab Traffic Sources > Keywords > Goals/E-Commerce Tab
C) Content > Top Landing Pages > Comparison View
D) Content > Site Search > Search Terms

Solutions: