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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of sub-segment fair share analysis?

A) To allocate resources equally across all sub-segments.
B) To identify the best-selling product in a category.
C) To determine the profitability of a product or category.
D) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.

2. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 75%
B) 27%
C) 25%
D) 60%

3. What is the primary purpose of Affinity Models in Category Management?

A) To group similar stores, shoppers, or products
B) To identify products shoppers switch to when their first choice is unavailable.
C) To identify co-purchase patterns, such as chips and salsa.
D) To predict future sales trends based on historical data

4. Which of the following best describes incremental drivers in category planning?

A) Strategies focused on long-term category growth, such as brand positioning and market expansion.
B) Tactics that are only applied to niche segments within a category, such as premium product lines.
C) Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.
D) Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.

5. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Advertising Dollars
B) Consumer Usage
C) Product Type
D) Price Range

Solutions: