[2022] Pass Oracle 1z0-1032-22 Exam Updated 72 Questions
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NEW QUESTION 38
Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?
- A. We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
- B. Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
- C. Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
- D. There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
Answer: C
NEW QUESTION 39
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. FNAME ($CONTACTS)
- B. #FNAME. CONTACTS
- C. $CONTACTS.FNAME
- D. $ {CONTACTS.FNAME}
Answer: C
Explanation:
Reference https://community.oracle.com/docs/DOC-982465
NEW QUESTION 40
Which coding practice should you use when coding responsive design email messages?
- A. Use background images freely; they will just not display if not supported on some platforms.
- B. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- C. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- D. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
Answer: D
Explanation:
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 41
You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level. The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.
- A. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
- B. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to 3000
- C. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
- D. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
Answer: A
NEW QUESTION 42
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- C. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- D. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
Answer: D
NEW QUESTION 43
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. ADDRESS_
- B. EMAIL_ADDRESS_
- C. PET_ID_
- D. CUSTOMER_ID_
Answer: B,D
Explanation:
Reference http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm
NEW QUESTION 44
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- B. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
- C. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
- D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
Answer: C
NEW QUESTION 45
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Data Switch
- B. Conditional Branchlet
- C. Timer Event
- D. Entry Tracking Variable
- E. Stage Gate
Answer: D
NEW QUESTION 46
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?
- A. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
- B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
- C. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
- D. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
Answer: D
NEW QUESTION 47
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
- A. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
- B. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
- C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
- D. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
Answer: C
NEW QUESTION 48
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
- A. ORA Variable
- B. Custom SQL Variable
- C. Get Data Variable
- D. Temporary Value Variable
- E. Entry Tracking Variable
Answer: B
NEW QUESTION 49
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- B. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- C. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- D. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
Answer: D
NEW QUESTION 50
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- B. Import a private encryption key the customer created to be used when the export runs.
- C. Import a public encryption key the customer created to be used when the export runs.
- D. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
Answer: D
NEW QUESTION 51
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
- A. <document="${//all content/. . /acme_marquee.htm}">
- B. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
- C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
- D. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
Answer: D
NEW QUESTION 52
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)
- A. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- B. Minimize complaints and bounces to establish a good reputation with each ISP.
- C. Send carefully planned content to highly engaged recipients.
- D. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
- E. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
Answer: A,B,C
NEW QUESTION 53
How can you share a copy of a campaign with key stakeholders at live launch time?
- A. Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
- B. Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
- C. Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
- D. Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
- E. Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
Answer: A
NEW QUESTION 54
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- B. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- C. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
- D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
Answer: A
NEW QUESTION 55
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Public
- B. Private
- C. Secure
- D. Master
Answer: A
NEW QUESTION 56
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. Create a calendar reminder and manually close the campaign.
- B. In the Program Designer, configure 45 days for Auto-Close after launch.
- C. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
- D. In Manage Campaigns, select 45 days for the end element.
Answer: D
NEW QUESTION 57
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