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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Strategy and Planning | - Communication strategy development
|
| Principles of Strategic Communication | - Research and Analysis
|
| Evaluation and Measurement | - Performance measurement
|
| Implementation and Management | - Execution of communication plans
|
GCCC Strategic Communication Management Professional Sample Questions:
Which of the following should be considered when creating a more effective corporate social media strategy?
- A. The data that are most relevant for the purpose of each platform and show engagement related to corporate goals
- B. How many impressions the corporate social media accounts receive in a particular time period
- C. The volume of engagement with the corporate social media accounts
- D. Any engagement with the corporate social media accounts
Correct Answer: A 🗳️
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As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?
- A. Low probability, low potential damage
- B. Low probability, high potential damage
- C. High probability, low potential damage
- D. High probability, high potential damage
Correct Answer: D 🗳️
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A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?
- A. Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment
- B. Cultural and language differences which may exist across the 12 countries
- C. The generation gap, since most new employees are younger than senior management
- D. Geographical spread resulting in reaching people in many different countries, all using different technology platforms
Correct Answer: D 🗳️
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Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?
- A. Create a social media account for the CEO and post on their behalf.
- B. Automatically make members of the communication team the ambassadors.
- C. Scan channels to see which employees are already speaking about the organization.
- D. Establish social media guidelines for ambassadors.
Correct Answer: C 🗳️
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During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:
- A. Only the managers who will not be laid off be interviewed.
- B. Volunteers from the entire group be solicited for interviews.
- C. A random sampling of the managers be interviewed.
- D. Interviews be conducted after layoffs have occurred.
Correct Answer: D 🗳️
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