PEGAPCMC80V1_2019 Q&As - in .pdf

PEGAPCMC80V1_2019 pdf
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Jul 17, 2026
  • Q & A: 0 Questions and Answers
  • PDF Price: $888.00
  • Free Demo

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  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Jul 17, 2026
  • Q & A: 0 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine
  • Value Pack Total: $1776.00  $908.00

PEGAPCMC80V1_2019 Desktop Testing Engine

PEGAPCMC80V1_2019 Testing Engine
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Jul 17, 2026
  • Q & A: 0 Questions and Answers
  • Software Price: $888.00
  • Testing Engine

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Campaign performance measurement
  • 1. KPIs and metrics tracking
    • 2. Optimization of customer interactions
      Customer Data and Segmentation- Segmentation techniques
      • 1. Real-time vs batch segmentation
        • 2. Propensity and scoring models usage
          - Data integration concepts
          • 1. Customer profile management
            • 2. Data flows into decisioning engine
              Pega Customer Decision Hub Overview- Real-Time Customer Decisioning
              • 1. Event-driven decisioning concepts
                • 2. Interaction history and context data usage
                  - Next-Best-Action (NBA) Framework
                  • 1. Engagement policies and strategies
                    • 2. Action prioritization and arbitration
                      Pega Marketing Campaign Management- Campaign design and execution
                      • 1. Campaign lifecycle management
                        • 2. Audience segmentation and targeting
                          - Offer and treatment management
                          • 1. Offer creation and governance
                            • 2. Eligibility and suitability rules

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