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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales and Order Capture | 22% | - Describe order management capabilities - Configure products, bundles, and promotions using Industries CPQ - Describe the lead-to-order process - Configure guided flows for sales processes |
| Media Cloud and Salesforce Industries Basics | 15% | - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud |
| Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Manage proposal approval workflows - Configure media plans and rate cards - Describe the proposal creation and management process |
| Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems |
| Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Describe billing and invoicing processes - Explain integration with ERP and financial systems - Configure billing schedules and rules |
| Audience and Inventory Management | 13% | - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory - Configure rate cards and pricing models - Describe inventory management and availability |
Salesforce Media Cloud Consultant Sample Questions:
In digital ad sales, what are two ways advertisiments are priced?
- A. cost per click (CPC)
- B. marketing cost
- C. cost per mille (CPM)
- D. prepaid expense (PE)
Correct Answer: A,C 🗳️
Explanation: Only visible for LatestCram members. You can sign-up / login (it's free).
Cloud kicks is setting up a new instance for media cloud and their sales reps should only see opportunities that they have created. When sales managers run reports, they need to see the data for all the reps that report to them. How should a consultant set this up?
- A. set the organization wide default for the opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
- B. set the organization wide default for the opportunity object to private. Set up the role hierarchy to ensure managers can see the records owned by users below them in the role hierarchy
- C. set the organization wide default (OWD) for the opportunity object to private. Use sharing rules to share records owned by sales reps that are below the manager in the role hierarchy
- D. set the organization wide default for the opportunity object to public. Use apex sharing to ensure manager's can see the records owned by users below them in the role hierarchy.
Correct Answer: B 🗳️
Explanation: Only visible for LatestCram members. You can sign-up / login (it's free).
Two Salesforce Developers work for a B2B advertising publishing company. Developers A and B have been working in developer orgs with advertising sales management (ASM) and need to migrate the ASMcomponents to the sandbox org of the company. Developer A migrates the ASM components to the sandbox org. Developer B does the same. After that, Developer A realizes that the components on the sandbox org are different from those of the developer org because they were overwritten by the components of the Developer B. There is no way to go back to recapture them. Which tool should a consultant reccomend to avoid this outcome ?
- A. a version control system
- B. visual studio code
- C. IDX workbench
- D. a messagin program
Correct Answer: A 🗳️
Explanation: Only visible for LatestCram members. You can sign-up / login (it's free).
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
- A. which ad servers does the system need to connect to forcampaign booking?
- B. which types of ad products are included in media plans?
- C. what are the dimensions for all digital ad formats for the publisher?
- D. which type of marketing automation system is in use?
Correct Answer: A,B 🗳️
Explanation: Only visible for LatestCram members. You can sign-up / login (it's free).
A sales executive creates a quote. When the quote status is changed to client approved, it should automatically be submittd for approval. The approver needs to be a queue instead of an individual salesforce user. How can this be achieved in the system?
- A. invoke approval process created on opportunity linked to the quote and keep queue as approver
- B. invoke approval process created on individual quoteLiniteItem and keep queue as approver D.invoke approval process created on a custom object lookup to quote and keep queue as approver
- C. invoke approval process on quote and keep queue as approver
Correct Answer: C 🗳️
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