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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

A. Include a physical mailing address of the company.
B. Use a clear "From" name that is easily recognized.
C. Include a "Contact Us" link in the footer.
D. Use animated emojis in subject lines to draw the eye.

Question 2

What are some things you should automate as an email marketer?

A. Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.
B. Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
C. Implement Customer satisfaction programs.
D. Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.

Question 3

A marketer needs to share report results with a manager.
When using Reports in the Marketing Cloud user interface, which three options can be used to deliver the report to the manager?
Choose 3 answers

A. Email the report.
B. Save the report to an FTP folder.
C. Save the report as a Snapshot.
D. Notify the manager with a pop-up.
E. Text a link to the report.

Question 4

What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

A. The subscriber is deleted completely from the sending account
B. The subscriber is added to the enterprise global unsubscribe list
C. The subscriber is unsubscribed from the publication list applied to the send
D. The subscriber is removed from the List used for the Send

Question 5

Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

A. Send Performance tab
B. Summary tab
C. Overview tab within Tracking
D. Job Links tab within Tracking

Solutions: