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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) Send Classification and Subscriber Attributes
B) Sender Profile and AMP script Lookup
C) Delivery Profile and AMP script Lookup

2. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Wait Activity
B) Data Extract Activity
C) Verification Activity

3. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Ensure source channel Is available in subscriber data.
B) Create one Entry Source for each messaging channel.
C) Send both email and SMS to ensure subscribers get NTO's messages.

4. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A) Configured Alert Manger Settings
B) Import Activity Notification Settings
C) Automation Notification Settings

5. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) List Detective
B) Bounce Mail Management
C) Auto-Suppression Lists

Solutions: