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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which analysis method should be used to determine how often customers return after making a purchase?
Response:
A) Data Aggregation Report
B) Trend Line Report
C) Retention Analysis
D) Engagement Scoring
2. A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis.
What conclusion can the analyst draw? Response:
A) Visitors that view How-to Video pages rarely visit Large Machines pages.
B) Visitors that view Parts and Accessories pages are more likely to also view the How-to Video page.
C) Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.
D) Visitors that view Large Machines pages are more likely to also view the How-to Video page.
3. What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?
Response:
A) XML, XLS
B) TSV, CSV
C) XLS/XLSX, PDF
D) CSV, PDF
4. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:
A) Data Source Permissions
B) Report Delivery Frequency
C) Data Retention Policies
D) Export File Format
5. A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:
A) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.
B) 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
C) Calendar panel is using an outdated data set for the report.
D) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B,D | Question # 5 Answer: B |







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