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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
B) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
C) Use Taxonomy Management in the Partner User Interface.
D) Submit Taxonomy Maintenance requests to My Oracle Support.

2. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on an email address used to log into multiple devices
B) Making an ID match based on device type
C) Making an ID match based on IP address
D) Making an ID match based on operating system
E) Making an ID match based on browser type

3. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data via the Online Ingest method.
B) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
C) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
D) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.

4. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Phint | URL
B) Path | Page
C) Exact | Referrer
D) Encoded | Direct
E) Sub-Domain | Complete

5. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a percentage of spend.
B) Clients can purchase data on a cost per 1,000 impression basis.
C) Clients can purchase data on impressions set in the central rate card.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data according to the specific terms in their contract.

Solutions: